now i admit it's a clever gimmick, but who buys their beer based on how difficult it is to drink it?
the funny thing is that a lot of commercial gimmicks involve attempting to make the consumer feel anxious and self-concious and offering the product as a solution to their inner troubles. it's popular and it works. so while common sense tells me to find a beer that i can just pop open and chug, the commercial is telling me i'm a squinty hoser if i don't buy a heady stout. nevertheless i like malts and pilsners. i don't drink guinness, there are way better stouts out there, but i imagine their sales did climb after that commercial aired. lots of people in the bars hoping to impress one another with a dramatic re-enactment.